When launching the community division within the multicultural arm of the business, Netflix hired us to co-develop a community-building strategy. Including market research and development in New York, Los Angeles, Houston, Chicago, and Atlanta. As well as programming and production centered around their most culturally relevant titles including BEEF, YOU PEOPLE, Bill Russell: Legend, Indian Matchmaking, and The Mother. This included a 600-person Night Market in Houston, intimate conversations at Cherry Mountain Arts in Chicago and the Contemporary Art Museum in Houston, a youth basketball clinic in Atlanta, and more.